Offering lessons in the art of acting, Franco is completely self effacing, parodying his craft. The cool thing is they still have some educational value in the rudimentary sense.
Using his brother Dave as a pawn/student, he downplays thespian airs instead opting to border on derogatory. The idea is to coach amateurs on how to emote effectively and perform in front of a green screen. Removing any sense of celebrity ego he is happy to joke about masturbation habits and the stupidity of make believe monsters and yes, even the green goblin.
So grab a pen and paper, sit back and prepare for Acting with James Franco – A Video Tutorial series.